Anything-goes Carnival: Playing with the Swiss image

For the Swiss, the anything-goes Brazilian Carnival presents a prime marketing opportunity in one of the world’s biggest emerging markets – and a chance to knock down a few clichés about themselves. The Swiss government and corporate sponsors like Nestlé, Syngenta and UBS paid about a third of the 14 million Brazilian reais (CHF4.5 million) that Unidos da Tijuca, one of the oldest samba schools in Rio de Janeiro and the defending champion of the flagship samba parade, spent this year on the elaborate contest. In exchange for the sponsorship, the school’s dancers donned Swiss-inspired costumes and blended the sensual beat of the samba drum with the colourful floats, while carrying props suggestive of the Alpine nation such as alpenhorns and Swiss flags. Nicolas Bideau, head of Presence Switzerland, which oversees the nation’s image abroad, said the samba school represented the country and introduced the “Swiss made” label to a country where it is virtually unknown … Show more

Related contents

WELCOME TO SWITZERLAND (4/5): How to roam the Swiss cities (2021)

GREETING TO SWITZERLAND (4/5): how exactly to wander the Swiss metropo...

From a perspective that is slightly offbeat of young Swiss, this show will let you know all you need to understand for the next day at Switzerland. —- Brand new Movie every Tuesday. Subscribe to learn more about Switzerland: #IneedSwitzerland Duration: 00:03:39 Source: by “MySwitzerland“ ...
Eat like the Swiss | Delicious and cheap food in Switzerland

Eat like Swiss | Delicious and low priced meals in Switzerland

How for eating like Swiss, when you wish authentic and delicious meals on a tight budget. Happen to be Switzerland with full confidence! You can get low priced and delicious meals right here. Although a lot of recommendations lead right to Coop or Migros and their convenience area, there are ...
Lauterbrunnen , Switzerland’s Most Beautiful Village | Swiss Valley ☘️

Lauterbrunnen , Switzerland’s Many Beautiful Village | Swiss Valley ☘️

🖼Lauterbrunnen Village in Switzerland Lauterbrunnen is a municipality into the Swiss Alps. It encompasses the town of Lauterbrunnen, emerge a valley featuring rocky cliffs therefore the roaring, 300m-­high Staubbach Falls. Nearby, the glacial waters of Trümmelbach Falls gush through hill crevices past viewing platforms. A cable car runs from Stechelberg ...

Trump tops Swiss president in media coverage

Even in Switzerland, Donald Trump has been the media darling of this United States presidential election. A exclusive analysis of the Swiss press shows the presumptive Republican nominee generating more headlines than any other candidate in the primaries. A look at the number of articles referencing each candidate from ...

Leave a comment