Every day, Caran d’Ache produces enough pencils to cover the distance from Geneva to Rome. But as the Swiss pen, pencil and pastel maker celebrates its 100th anniversary, how well-equipped is it for our increasingly digital lifestyle? “Now that looks like something hastily grabbed from a colleague’s desk,” laughs Caran d’Ache President Carole Hubscher when I ask her what she thinks of my cheap red plastic pen. It’s not that I’d given no thought to my choice of writing utensil. I had – an afterthought on the train to Geneva, where Caran d’Ache has been producing drawing and writing instruments since 1915. Since then, there’ve been incredible changes in how people communicate. Nevertheless, “I don’t know anybody who doesn’t have a pen or a pencil on them,” Hubscher says. Some 280 people work at the factory in Thônex, a Geneva suburb grazing the French border. A giant red pencil stands watch outside the gate. Pencils were the first product manufactured by …
Source: http://www.swissinfo.ch/eng/culture/pencil-it-in_caran-d-ache-still-has-a-point-in-the-digital-age/41558614?ns_mchannel=rss
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