Fashion industry explores ‘made in Switzerland’ dilemmas

High production costs and cautious middlemen are hindrances for Switzerland’s up and coming fashion designers. Ahead of the industry’s most intense week, stakeholders gathered for the first time – to talk. For five days in November, Zurich has its fashion days – a mini-version of what goes on in Paris and New York twice a year. But throughout the year, Mode Suisse organises runway shows and showrooms. Womenswear designer Niria Frey is one of several people getting exposure. swissinfo.ch caught up with her at the spring showroom where designers promote their autumn/winter collections. Her work is inspired by art deco and art nouveau, and featuring lots of black in a wide array of materials, including pleather and fake fur. The textures demand closer inspection in the crowded showroom along Zurich’s Limmat river. Frey holds up an origami-inspired skirt made with local lamé. “If you want to produce this in Switzerland with Swiss fabrics, everything is quite … Show more
Source
Culture
– SWI swissinfo.ch

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