Geneva hits the road to seduce Swiss

Geneva is currently on an expensive roadshow to celebrate joining the Swiss Confederation 200 years ago – and to try to kill off some enduring clichés. went along to see if it’s working. On a clear day Lucerne’s iconic KKL concert hall offers spectacular views of the city, lake and nearby snowy peaks. Today is slightly overcast, but another panorama is visible under its immense cantilevered roof: Geneva and its lake and surrounding countryside, drawn by Swiss comic artist Zep on the side of a huge promotional bus. The German-speaking city in the middle of Switzerland is the latest stop-off on an ambitious CHF2 million ($ 2.1 million) PR offensive, organised by the Geneva authorities and largely funded by private donors, to celebrate signing up to the Confederation on May 19, 1815. The two-month tour is travelling to all 26 Swiss cantons. Summer is just round the corner but love is definitely in the air. On the side of the bus, a gallant Geneva citizen …

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