Switzerland Tourism touts 1,600km Grand Tour

Five alpine passes, 13 UNESCO sites and 22 lakes – a new “Grand Tour” of Switzerland takes in dozens of natural and cultural highlights. But how marketable is the concept, and will it appeal to visitors? From the 17th to 19th centuries, it was popular for wealthy young Englishmen to spend a couple of years on the continent doing a “grand tour” of its cultural pearls. They’d typically start in Paris and work their way to Rome – via Switzerland, of course. Fast forward to the present day, when far more people are travelling. Switzerland Tourism hopes to bring them here, and has developed a 1,600km “Grand Tour” of the country’s top 100 highlights, like the old town of Bern with its terracotta rooftops, or the long, snowy ribbon of the Aletsch Glacier. “We have a lot to offer in Switzerland – the variety on a small scale is amazing. In Switzerland if you travel an hour, you speak a new language, you experience a new scenery and culture. And so we said Switzerland is …
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Culture
– SWI swissinfo.ch

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