‘The world is changing – and so is graphic design’

Matthieu Cortat designed the font Basetica in 2013 as part of the Open Switzerland project for BaseGVA, the Geneva branch of an international network of creative studios.  Open Switzerland invites the public to create their own posters on the theme of Swiss identity. They have a choice of Swiss-related background images onto which they write a caption, choosing the font size, colour and alignment.  Cortat, 32, tells swissinfo.ch by email about the process of creating a new font and the technical challenges of “waking up” the iconic Helvetica, as well as his own relationship towards Switzerland. swissinfo.ch: The Open Switzerland website says Basetica wants to be a ‘Helvetica for 2013 – open minded, neat and modern. Sometimes a bit raw, but always clean and discreet. Basetica ironically recalls the Swiss International Style of the 50s and 60s’. How do you make a typeface that is ‘a bit raw, but always clean and discreet’?  Matthieu Cortat: Being aware …
Source: http://www.swissinfo.ch/eng/culture/basetica_-the-world-is-changing—and-so-is-graphic-design-/41627814?ns_mchannel=rss